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J. Nye, Soft Power: The Means to Success in World Politics (New York: Public Affairs, 2004), 31, 32. 8. Paul Sharp, “Revolutionary States, Outlaw Regimes and the Techniques of Public Diplomacy,” in The New Public Diplomacy: Soft Power in International Relations, ed. Jan Melissen (New York: Palgrave Macmillan, 2007): 106–123. 9. S. Experience,” Small Wars Journal, August 14, 2008. php. 10. Bruce Gregory, “Public Diplomacy: Sunrise of an Academic Field,” The ANNALS of the American Academy of Political and Social Science 616, no.

Experience, especially when so many countries around the world now engage in some form of public diplomacy activity. 60 Comparative analysis of public diplomacy also provides insight that is relevant to both policymakers and researchers seeking insight from a diversity of evidence. Aside from Melissen’s path-breaking volume, comparative studies of public diplomacy are relatively few in number. The most recent example of a systematic, comparative study of public diplomacy comes not from the academy, but from a 1979 study conducted by the United States General Accounting Office.

S. ”48 These varied conceptions reveal a common thread: the relevance of communicating to foreign publics that transcends method, time, and purpose. 49 The common emphasis on influence suggests a strong link between public diplomacy and soft power. ” 50 For Snow, soft power is “a new concept for an old habit”—meaning public diplomacy has been practiced in some form for some time, while soft power represents recent terminological scaffolding. ”51 Public diplomacy is a policy label with a historical trajectory that has converged with the salience of soft power’s practical implications.

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